You could instantly tell there was something different. The label featured organic ingredients with “vegan” and “gluten-free” marks, which didn’t mean much to us at the time. The shampoo’s caramel-like scent and thick texture inspired confidence. We just hoped it would alleviate some of the natural processes. It exceeded expectations, and we still use it today.
This isn’t just about product testing but a look at John Masters Organics’ philosophy—a brand that thrives without typical marketing in an industry worth billions.
Who is John Masters?
After purchasing, we researched “John Masters Organics shampoo reviews.” We found plenty of blog reviews, but only one interview with the brand’s founder, and a photo of his 100% organic salon in New York.
Beyond the organic ingredients and minimalist packaging, what struck us most was the absence of advertising—marketing without marketing. In contrast to flashy brands, this product relied on quality, reviews, and word of mouth to grow.
If you believe cosmetics should be cheap, John Masters Organics might seem invisible. But if you seek something unique and special, it delivers a very different experience.
Marketing Without Marketing
John Masters Organics creates a cult-like following—you either support it or don’t. We recently attended the 10-year celebration of the brand in Croatia, where we saw firsthand how it continues to thrive through word-of-mouth and personal recommendations.
Though the brand has grown, its core remains the same. You can now buy products online at reasonable prices, and if you’re in Zagreb, you can enjoy a luxurious hair spa treatment at the Evelin Salon on Nova Ves.
John Masters Organics continues to grow effortlessly, fueled by satisfied customers sharing their stories. In the world of marketing, the brand’s success is nothing short of remarkable, and, as they say, “Who dares, wins!”
Feel free to try it out! CoolKlub only recommends products we’ve tested ourselves. Below are photos from John Masters Organics’ 10th-anniversary celebration in Croatia. Thanks for reading!
