The 90s craze that had us obsessing over pixelated pets, Tamagotchi, is back—and it’s cooler than ever
Originally launched in 1996, this handheld device allowed users to care for a digital pet by feeding it, cleaning up after it, and playing games to ensure its happiness. Fast forward to 2023, and Tamagotchi has made a serious comeback, appealing to both nostalgic millennials and a whole new generation of Gen Z fans.
Why the Comeback?
Several factors are contributing to the resurgence of Tamagotchi. First, nostalgia plays a huge role, especially with millennials who grew up sneaking glances at their digital pets during school. For many, picking up a Tamagotchi today is like reliving a piece of their childhood
The Role of Social Media
Social media influencers have also helped fuel this revival. Celebrities like Charli D’Amelio have promoted Tamagotchi during launch events, turning it into a trendy accessory for today’s teens(
). This blend of old-school charm with modern tech has caught the attention of younger players who may have never experienced the original, creating a new wave of Tamagotchi fans.
The Appeal of Simple Escapism
In a world overwhelmed by fast-paced technology and constant information, Tamagotchi offers a break. The simplicity of caring for a virtual pet—feeding it, playing with it, and making sure it doesn’t “die”—provides a moment of calm. Many users, including returning millennials, find that it’s a way to escape the daily grind and indulge in a more innocent, stress-free digital world.
Where to Get One?
With the demand on the rise, Tamagotchis are flying off the shelves, and new versions like the Tamagotchi Uni are leading the charge. These devices are available online through major retailers, and the first dedicated Tamagotchi store recently opened in the UK.
If you’re looking to embrace the trend or simply rekindle some childhood nostalgia, now’s the perfect time to jump back into the world of virtual pets!
